l
2025 Wilmington, NC
unch
01
exclusive real estate conference
launch 2025
April 2025
8AM - 5:30PM
Elevate, Innovate,
Dominate!
Join your Coldwell Banker Advantage
peers at LAUNCH 2025 on April 1 at the
Wilmington Convention Center!
By attending this exclusive and FREE
real estate conference, you will
experience Ted-Talk-inspired keynote
speakers along with engaging breakout
sessions that will help launch your
business into success in 2025.
event
highlights
- Top industry pros bring you the
latest tools, services, and insider
knowledge to help you operate
at peak performance. Plus, every
vendor will be bringing exclusive
giveaways and prizes
Vendor Fair & Expo
- Kick off the day with high-
energy, Ted-Talk-inspired
keynote speakers who will
motivate, educate, and challenge
you to think bigger in 2025.
general session
- Customize your experience with
engaging breakout sessions,
where top industry experts will
share actionable strategies to
help you sharpen your skills, grow
your business, and stay ahead of
the competition!
breakout sessions
the ultimate
agent event
Every year, our Advantage family of companies-
stretching from the mountains of western NC, to the
Triad and Triangle regions, and the coasts of the
Carolinas-comes together for our highly anticipated
enterprise convention, LAUNCH.
This year, we're taking LAUNCH to the beautiful city
of Wilmington, NC, where agents will learn from top
industry experts, like Al efficiency coach, Phil
Stringer and personal development powerhouse,
Chris Leader.
Agents will have the opportunity to connect with
fellow professionals, and join breakout sessions
packed with strategies to ensure a successful 2025.
Cultivating excellence from within
Join us before LAUNCH on Wednesday, Jan 22nd
at 7:00 am for a mindful walk and our first book
review meet-up!
Creating daily activities, and building upon them
consistently can be life-changing. This is why we
chose Atomic Habits by James Clear as our first
book in the new WMH Book Club!
We will walk the Wilmington Downtown River Walk
to Riverfront Park and back, about a 30-minute
walk. (Rain back-up will be light/chair yoga
indoors). After walk/yoga, we will review Atomic
Habits and wrap up around 8:30 am just in time for
the vendor fair.
Grab a copy of Atomic Habits from your favorite bookstore, or audio library, and prepare for a
dynamic discussion on the powerful principles within—plus, how you’ll bring them to life in your
own journey! To learn more about What Moves Her by CBA, visit WhatMovesHerAdvantage.com.
breakout sessions
Join industry leaders for an in-depth & engaging
experience on a variety of topics
2:00 pm - 5:00 pm
The Presentation Framework That Built My Business to 7 Figures in 12 Months
2:00 PM – 2:50 PMat Grand Ballroom
Phil Stringer
The Phil Stringer Team
Most presentations fail, but a well-executed one can transform your
business. Learn the exact framework that made $267,000 in an hour—no
guesswork, just a step-by-step system to build and run a high-impact
presentation fast.
How To Magnetically Attract Buyers & Sellers
2:00 PM – 2:50 PMat MR 106
Brett Matsuura
Vice President of Professional Development
In today's quick-shifting market, traditional sales methods are fading. This
session equips you to master the modern consumer journey, making you a
top choice for buyers and sellers. Learn essential factors that influence client
decisions, engage with them early, and use our 5-step plan that can help
secure your position as the market's go-to agent
Coldwell Banker Real Estate LLC
Mastering Buyer Client Relationships in 2025 (Agent Panel)
2:00 PM – 2:50 PMat MR 107
Join a panel of top real estate agents from across our family of companies as they share their insights and
strategies on how to effectively work with buyer clients in 2025.
2024 was a year of many changes to our industry and this session will explore creative approaches to managing
buyer relationships in a competitive landscape.
Al Wagner
Managing Broker
Coldwell Banker Seacoast Realty
Renee Clark
Kimberly Stevenson
Realtor
Coldwell Banker Advantage
Samantha Cole
Broker/Realtor
Coldwell Banker Advantage
Protecting Your Reputation - Top Tips To Avoid Fraud And The Future Of
Closings And KBA
2:00 PM – 2:50 PMat MR 108
Hosted in partnership with Key Title, Chris Salyer with Hutchens Law and Ken Sykes with North State Bank
Getting Started with Your SocialBAY
2:00 PM – 2:50 PMat MR 103/104
We are excited to have you join us for a live tutorial that will introduce and review all of the time-saving tools
available to you in your Back At You SocialBAY.
We will discuss how to promote your listings, automated content capabilities, how to generate seller leads using
your fully customizable landing pages and even how to set up auto-posting and auto-advertising of your listings to
reach more potential buyers, all with the click of a few buttons!
We will also review our new Design Studio where you'll learn how to customize templates built for Listings, Agent
Promotion, Testimonials, Market Updates, and General Engagement, then share them straight to social media!
Don't miss this exciting opportunity to learn how to generate business using social media!
Tool Training: Prospect Square - Nurturing your sphere of influence
2:00 PM – 2:50 PMat MR 105
Prospect Square - Nurturing your sphere of influence is an important way to grow your business. Staying
connected with your existing sphere and expanding your contact list leads to new opportunities and new clients.
The challenge is consistently generating content that your friends and family will appreciate receiving. Prospect
Square is built to help you easily provide interesting and valuable content that your contacts will enjoy.
How To Craft A Value Statement That Differentiates You From The Competition
3:00 PM – 3:50 PMat MR 106
Brett Matsuura
Vice President of Professional Development
This session is tailored to build on your understanding of today's consumer
and enhance your distinctive qualities to resonate with clients and stand out
in the marketplace. You'll discover the FBI method and learn how tap directly
into your client's deepest motivations and goals and craft a value statement
that highlights what makes you unique, special, and different and clearly
communicates the benefits of choosing you as their real estate agent.
Coldwell Banker Real Estate LLC
Mastering Seller Relationships & Get More Listings In 2025 (Agent Panel)
3:00 PM – 3:50 PMat MR 107
Michael Solomon
Fayetteville
Coldwell Banker Advantage
Melanie Cameron
Jennifer Coleman
Realtor
Coldwell Banker Advantage - Cary NC
Matt Barrett
Coldwell Banker Advantage
Realtor/Broker
Coldwell Banker Sea Coast Realty
How to Train ChatGPT on Your Business and Voice
3:00 PM – 3:50 PMat Grand Ballroom
Phil Stringer
The Phil Stringer Team
Learn how to train ChatGPT to match your unique voice and style, transforming it into a seamless extension of you in your business. This step-by-step workshop will show you how to make AI sound natural, engage your audience, and scale faster—without sacrificing authenticity.
Getting The Fear Out Of Crawlspaces With Crawlspace Medic
3:00 PM – 3:50 PMat MR 103/104
Increase Your Brand Awareness and Generate Leads with Design Studio
3:00 PM – 3:50 PMat MR 108
Introducing Design Studio from Back At You. Unlock your creativity and increase your online presence with Design
Studio's customizable templates and automatically post them to social media.
Back At You’s Design Studio is the Canva for real estate. We pull your listing images, brand, license number, and
other real estate assets to give you the tools you need to easily click, customize, and post. No more having to
download, or switch between programs.
Elevate your real estate presence by customizing Listing Posts, Agent Branding, Testimonials, and more with Back
At You’s Design Studio, and watch your business thrive. Get started today!
Mark Cardillo
Coldwell Banker Advantage
Lindsey Bradbury
Affiliates Account Manager
Coldwell Banker Real Estate, LLC
Mastermind With Top Producers
3:00 PM – 3:50 PMat Exhibt Hall
Jim Bailey
Bryan Colquitt
Benita Kay
Real Estate Broker
Coldwell Banker Advantage
Kathryn Ruth
Relocation Director
CB Sea Coast Advantage
Jaclyn Burrows
Office Manager and Trainer
Coldwell Banker Advantage,
Western Region
Wendy Hodges
Realtor
Coldwell Banker Sea Coast Advantage
Join top-producing real estate agents and staff from across our regions in this special mastermind roundtable
discussion breakout!
There will be 8 round tables with 8 different discussion topics for you to choose from. You will rotate to a different
table of your choice every 15 minutes. The table topics will be the following: Referrals on how to identify those
opportunities, Time Management, Negotiation Skills, Work-Life Balance, Marketing Listings, Staying In Touch With
Your Sphere, Video Marketing, Social Media For Building Your Business, Moderator: Lindsey Bradbury
Kim Davis
Alexis Hansen
Real Estate Agent
Coldwell Banker Advantage
Alison Keller
Realtor
Think Outside the (Mail)Box With From Your Friends
4:00 PM – 4:50 PM
For anyone currently using or thinking of using From Your Friends Relationship Marketing, come learn how to take
your marketing beyond the mailbox and use From Your Friends to add multiple monthly touches to your sphere
and build your personal brand to generate referrals. More than just a monthly postcard, From Your Friends can
provide you with opportunities to reach out via email, social media, video, phone calls or pop-bys. Learn what other
agents are doing to maximize referrals and repeat business from this unique program. (From Your Friends is
available in the Wilmington, Raleigh, Fayetteville and Charlotte areas.)
The Presentation Framework That Built My Business to 7 Figures in 12 Months
4:00 PM – 4:50 PMat Grand Ballroom
Phil Stringer
The Phil Stringer Team
Most presentations fail, but a well-executed one can transform your
business. Learn the exact framework that made $267,000 in an hour—no
guesswork, just a step-by-step system to build and run a high-impact
presentation fast.
Mastering Buyer Client Relationships in 2025 (Agent Panel)
4:00 PM – 4:50 PMat MR 107
Join a panel of top real estate agents from across our family of companies as they share their insights and
strategies on how to effectively work with buyer clients in 2025.
2024 was a year of many changes to our industry and this session will explore creative approaches to managing
buyer relationships in a competitive landscape.
Al Wagner
Managing Broker
Coldwell Banker Seacoast Realty
Renee Clark
Kimberly Stevenson
Realtor
Coldwell Banker Advantage
Samantha Cole
Broker/Realtor
Coldwell Banker Advantage
Alicia Hurst
Mastering Seller Relationships & Get More Listings In 2025 (Agent Panel)
4:00 PM – 4:50 PMat MR 108
Michael Solomon
Fayetteville
Coldwell Banker Advantage
Melanie Cameron
Jennifer Coleman
Realtor
Coldwell Banker Advantage - Cary NC
Matt Barrett
Coldwell Banker Advantage
Realtor/Broker
Coldwell Banker Sea Coast Realty
Homeowners And Flood Insurance Essentials
4:00 PM – 4:50 PMat MR 103/104
Madison Williams
My Carolinas Insurance
Alison Hudson
My Carolinas Insurnace
to rsvp for launch
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to learn more about Cba, visit joincba.com